That’s right – “The Only Book You’ll Need for Digital’ is not a book – … it’s actually a digital marketing organization called IMMAP!
In a recent online press launch, the Internet and Mobile Marketing Association of the Philippines (IMMAP) just released a non-existent book to prove a point – that it can’t actually exist – as technology and the internet changes very rapidly, a book about digital marketing would have already been obsolete before it gets published as a physical book (so technically, e-books are not included).
What is IMMAP
IMMAP is the Philippines’ premier organization for digital marketing excellence since 2007. It is composed of the current leaders of the Philippine digital industry from over 300 corporate members, providing up-to-date knowledge on digital and a vast network of experts that no published book could possibly give.
IMMAP’s core purpose is enabling businesses to transform through digital marketing in a rapidly changing, hyper-connected world.
“Given how dynamic the landscape is, an actual book on digital would be outdated by the time it was published,” says IMMAP President and Unilever Philippines Media Director Dennis Perez by way of explanation. “But that’s why IMMAP is here. As a member, whether you’re a big company, a startup, or an individual, IMMAP membership grants you access to a community where we can learn, collaborate, and navigate digital together.”
Indeed, according to MullenLowe TREYNA’s Leigh Reyes, whose agency has produced classic ads like “Makulay ang Buhay”, “Best practice isn’t only found in a book. In our digitally accelerated world, best practice is created every day.”
Crediting the IMMAP’s role in helping his company stay ahead of the curve in a rapidly-shifting landscape, Angkas Chief Transport Advocate George Royeca said, “As a member of IMMAP, our company learned how to maximize digital from those who had already made it work for their businesses.”
Comprised of over 300 major companies and individuals from across multiple industries, IMMAP is constantly providing members with education and networking opportunities that no physical book could ever provide. Among the organization’s signature projects and events are the Boomerang Awards, which recognize Digital Excellence; the Digital Measurement Board, which informs businesses on digital metrics that matter; and DigiCon, the Philippines’ largest annual digital marketing and advertising convention, which attracts speakers and participants from all over the world.
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