The Acer Day #MakeYourGreenMark campaign received a Red Dot Award for Advertising and 11 other awards for the brand’s initiatives in this year’s Brand and Communication Design ballot, marking the largest number of winning entries for Acer in this competition.
The Acer Day #MakeYourGreenMark campaign’s unique call to action helped amplify Acer’s sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
For the campaign, Acer rallied 18 global ambassadors from seven Asia Pacific regions to champion the #MakeYourGreenMark campaign, amplifying the brand’s message to millions across the globe. The result was a groundbreaking campaign that changed the direction of global sustainability efforts, confirming Acer’s commitment to a brighter future.
Acer Philippines staged a Green Mark concert featuring a line-up of famous Filipino artists, and fans earned tickets through green initiatives like donations to The Green Earth Heritage Foundation and plastic contributions to The Plastic Flamingo. This made the event a milestone in environmental commitment.
The concert was attended by 15,000 on-ground and online fans and reached over 714 million people worldwide. More importantly, the campaign raised funds amounting to over Php1 million that will be used to plant 5,401 trees to help in forest rehabilitation efforts and a donation of over 20 metric tons of plastic to be transformed into a range of sustainable construction materials.
Acer’s pioneering #Acer21DayChallenge sparked a significant movement for the environment, amplified by Acer and Predator ambassadors such as Sarah Geronimo, SB19, and Alodia Gosiengfiao. This initiative reached an astounding 6.5 million users in the Philippines and was further amplified through TikTok’s viral influence, showcasing how creative engagement can drive global efforts toward a more sustainable tomorrow.
Since 1993, the world-renowned Red Dot Award: Brands & Communication Design competition has encouraged designers and companies to take part by submitting their projects for the assessment of its international jury. The contest celebrates the success of these creative campaigns and their artists and has helped increase the visibility and credibility of brands and projects within the international design community.