‘Life’s Good’: Amplifying Positive Influence via LG “Optimism Your Feed”


2

LG Electronics recently launched a global social media challenge to amplify its brand promise of ‘Life’s Good’.

They did this by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds.

Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

Life's Good
LG Amplifies Positive Influence of the Life’s Good Campaign via Social Media Challenge

Optimism Your Feed

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed.

Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.

LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.

LG
Company’s ‘Optimism Your Feed’ Playlist Garners 1.2 Billion Views in Just Three Weeks

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just 4days, around 21,000 users have already joined the movement to share their optimistic moments.

Optimism Your Day

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July.

Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide.

Optimism Your Feed
Optimism Your Feed

We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.

LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

Ready for more gadget, gizmo, and gear updates? Follow Ready Gadget Goon our Facebook Page, Twitter @Ready_Gadget_Go, and on Instagram.

Know more details about the Life’s Good campaign on their website.


Like it? Share with your friends!

2
Jonel Uy

Jonel Uy is the EIC of ReadyGadgetGo.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com

0 Comments

Your email address will not be published. Required fields are marked *