TCL Electronics recently renewed its partnership with the country’s most beloved and most influential celebrity Kathryn Bernardo as their brand endorser.
The partnership contract signing was sealed earlier this month with Loyal Cheng – TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu – Marketing Head, and Joseph Cernitchez – Brand Manager.
“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthuses during the contract signing session held at her studio.
This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand:
“I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”
Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more.
Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.
As for TCL officials, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry.
“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.
Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators.
“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.
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